Jason Wu and Dress X Launch a Digital Replica of Michelle Obama’s Ball Gown
Niko Pajkovic — July 13, 2022 — Tech
References: jasonwustudio & businessoffashion
American fashion label Jason Wu has teamed up with digital-only fashion brand DressX to launch a new wearable NFT called 'The Dream.' The new digital-only piece is a direct replica of First Lady Michelle Obama’s 2009 Inaugural Ball gown, which was designed by Wu.
The owner of this one-off replica will be able to wear the gown digitally on various metaverse platforms. In addition, after purchasing the gown, they will receive two tickets to Jason Wu's in-person show at New York Fashion Week, which is set to take place this September.
“Fashion is always evolving and changing and as a fashion designer, I evolve with it,” said Wu in a recent interview, referencing the new NFT, which arrives as a first for the legendary designer.
Image Credit: Jason Wu
The owner of this one-off replica will be able to wear the gown digitally on various metaverse platforms. In addition, after purchasing the gown, they will receive two tickets to Jason Wu's in-person show at New York Fashion Week, which is set to take place this September.
“Fashion is always evolving and changing and as a fashion designer, I evolve with it,” said Wu in a recent interview, referencing the new NFT, which arrives as a first for the legendary designer.
Image Credit: Jason Wu
Trend Themes
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Wearable Nfts — Creating digital-only wearable items that can be used on various metaverse platforms
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Digital Fashion — Designing and selling fashion pieces that exist solely in the digital realm
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Virtual Fashion Shows — Hosting fashion shows that can be attended fully online, with wearable NFTs
Industry Implications
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Fashion — Opportunity for established designers to expand their reach and offer one-of-a-kind digital pieces
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Technology — Innovation in the metaverse and creation of digital platforms for wearable NFT use
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Entertainment — Virtual fashion shows as a new form of entertainment and exploration in the metaverse
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