Streetwear giant Off-White works in collaboration with Trinice McNally on the new collection entitled 'I Support All Forms of Love.' Trinice McNally is a Black queer feminist organizer and the duo celebrates and honors LGBTQIA+ as well as non-binary activists by bringing awareness and support.
The new collection is meant to raise money to help the Black LGBTQIA+ Migrant Project. The campaign is shot by Neva Wireko and the models are styled by Ian McRae with hair by Latisha Chong and makeup by Stevie Huyn. Hair is done by Aja Walton, and the diverse group is wearing the special graphic tee. It is a white base with the tagline on top along with the palette of the Pride Flag.
Image Credit: Neva Wireko
Key Themes Behind This Trend
- LGBTQIA+ Representation in Streetwear
- Opportunity for streetwear brands to partner with LGBTQIA+ activists and charities for inclusive clothing collections.
- Charitable Fashion
- Charitable fashion collections could become a trend for companies to give back to activism organizations and raise funds for important causes.
- Diversity in Fashion Marketing
- Fashion campaigns can incorporate diverse models and artists to promote inclusivity, create meaningful representation, and engage with socially conscious audiences.
Where This Applies
- Fashion Industry
- Fashion brands have an opportunity to create collections with a social good message, collaborate with activists, and foster inclusivity in their designs and marketing campaigns.
- Activism Industry
- Activism groups could benefit from partnering with companies to create merchandise and fundraise for important social causes.
- LGBTQIA+ Advocacy Industry
- Opportunity for LGBTQIA+ advocacy groups to partner with brands for inclusive fashion lines and to raise awareness and funds for important social issues.
