Probiotic Cola

Probiotic beverages highlight their soda-like qualities

Implications - Whether kombucha or probiotic-infused sparkling beverages, brands that offer probiotic drinks are positioning themselves as healthier alternatives to traditionally unhealthy cola beverages. The switch from "sparkling beverage" marketing to "cola marketing" caters to demographics who sit in the middle of the "unhealthy" to "healthy" preference scale, offering guilt-free indulgence for the average consumer, rather than for those who prefer junk food, or entirely nutritious options.
SCORE 5.9
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34,648 Total Clicks
Mar 16 - Mar 18
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Featured Examples
Canned Probiotic Sodas - 'Live Soda' Uses Familiar Flavors for Its Better-for-You Beverages
SCORE 7.2
This Year and Warm 301 Clicks Pub: Mar 9, 18
Canned Probiotic Sodas
'Live Soda' Uses Familiar Flavors for Its Better-for-You Beverages
To expand upon the kombucha beverages and drinking vinegars that it already offers, Live Soda launched a probiotic soda line at Natural Products Expo West. As many consumers are opting for... [More]
Handcrafted Probiotic Sodas - This Healthy Soda Alternative is Made with Water Kefir Grains
SCORE 2.9
Mild 1,218 Clicks Pub: Mar 2, 16
Handcrafted Probiotic Sodas
This Healthy Soda Alternative is Made with Water Kefir Grains
‘KPOP’ is a Kickstarter-funded soda alternative that is made from water kefir grains. In recent years, consumers have begun demanding healthier alternatives to sugary sodas. This drink... [More]
Effervescent Probiotic Drinks - Farmhouse Culture's 'Gut Punch' is Naturally Sweetened with Stevia
SCORE 4.8
Average 1,079 Clicks Pub: Apr 28, 17
Effervescent Probiotic Drinks
Farmhouse Culture's 'Gut Punch' is Naturally Sweetened with Stevia
Alongside its existing range of savory probiotic Gut Shots, Farmhouse Culture recently introduced a line of probiotic drinks made from fermented vegetables sweetened with stevia under the name ‘... [More]
Cola Kombucha Drinks - Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste
SCORE 3.5
Mild 689 Clicks Pub: Mar 29, 16
Cola Kombucha Drinks
Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste
Clearly Kombucha describes that its ‘Chai Cola’ is a beverage that tastes of “exotic spices and old school cola.” While many health-conscious consumers are turning away... [More]
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