Category
Lifestyle
Assisted Choices
Trend cluster
Category
Probiotic
Cola
Probiotic beverages highlight their soda-like qualities.
3.5
Trend score
Trend
What is the Probiotic Cola trend?
Probiotic Cola: Whether kombucha or probiotic-infused sparkling beverages, brands that offer probiotic drinks are positioning themselves as healthier alternatives to traditionally unhealthy cola beverages. The switch from "sparkling beverage" marketing to "cola marketing" caters to demographics who sit in the middle of the "unhealthy" to "healthy" preference scale, offering guilt-free indulgence for the average consumer, rather than for those who prefer junk food, or entirely nutritious options.
Trend themes
Themes within the Probiotic Cola trend
Three behaviours holding the trend together01
Probiotic Beverages
Brands that offer probiotic drinks are positioning themselves as healthier alternatives to traditionally unhealthy soda beverages.
02
Healthy Soda Alternatives
Consumers are demanding healthier alternatives to sugary sodas, leading to the rise of low-calorie, probiotic-infused soda-like drinks.
03
Familiar Flavors with Added Health Benefits
Brands are creating ranges that offer familiar, sweet flavors to appeal to consumers who are seeking an alternative to sugary sodas but still want a little indulgence.
Industry implications
What the Probiotic Cola trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry continues to evolve to cater to the health-conscious consumer on the hunt for novel flavor profiles and healthier, functional beverages.
For
Probiotic Industry
As consumers seek out foods and beverages that are good for their gut health and general well-being, the probiotic industry continues to grow.
For
Functional Beverage Industry
In a world where people are constantly on the go, the functional beverage industry provides consumers with drinks that cater to specific needs, such as energy, relaxation, and gut health.
Workshop question
How can your brand better cater to individuals seeking a convenient middle ground when it comes to their purchase decisions?
Trend signals
Trend signals for Probiotic Cola
Trend score 3.5 out of 10, from popularity 53%, activity 45%, freshness 8%.
Popularity53%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Probiotic Cola trend
6 featured examples from Mar 2, 2016 to Jun 15, 2018CategoryLifestyle
Cold-Brewed Mountain Teas
TΣAI is a Chilled, Ready-to-Drink Take on Greek Mountain Tea
Cold-brewed herbal tea beverages can disrupt the traditional beverage market with their unique flavors and health benefits.
CategoryLifestyle
Canned Probiotic Sodas
'Live Soda' Uses Familiar Flavors for Its Better-for-You Beverages
The beverage industry can explore creating their own better-for-you alternative sodas using monk fruit extract as a natural sweetener.
CategoryLifestyle
Fermented Soda-Inspired Drinks
LIVE Kombucha is Flavored Like Soda to Appeal to Consumers
The beverage industry can capitalize on the growth of kombucha drinks with soda-inspired flavors to attract new consumers
CategoryLifestyle
Handcrafted Probiotic Sodas
This Healthy Soda Alternative is Made with Water Kefir Grains
The handcrafted probiotic soda business represents an opportunity for growth within the beverage industry as consumers seek healthier options.
CategoryLifestyle
Effervescent Probiotic Drinks
Farmhouse Culture's 'Gut Punch' is Naturally Sweetened with Stevia
The beverage industry can explore the opportunity of developing more probiotic-rich drinks, focusing on natural sweeteners and fermentation as key differentiators.
CategoryLifestyle
Cola Kombucha Drinks
Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste
Clearly Kombucha's Chai Cola and similar innovative products have the potential to disrupt the beverage industry by offering healthier and flavorful alternatives to traditional dr…
