Kombucha has a distinct flavor that makes it suitable only for those who enjoy the tart, effervescent experience, so LIVE Kombucha aims to transition it from a niche health tonic to a mainstream drink to quench thirst.
The kombucha brand creates a series of flavors that are all inspired by familiar soda flavors that make them more applicable for those who are curious yet don't want to try something too far out of their comfort zone. Labeled as the "Gateway Kombucha," the LIVE Kombucha flavors include Revive Rootbeer, Culture Cola and Dreamy Orange amongst several others that are all inspired by popular soda flavors. Each of the kombucha beverages is USDA Organic, Fair Trade, 99% raw, gluten-free, vegan and Non-GMO Verified.
As consumers seek out food products that offer familiar flavors with added health benefits, we'll likely continue to see more brands like LIVE Soda coming about.