To expand upon the kombucha beverages and drinking vinegars that it already offers, Live Soda launched a probiotic soda line at Natural Products Expo West.
As many consumers are opting for healthier alternatives to sugar-laden sodas, Live Soda offers a number of better-for-you renditions of familiar products such as 'Cola,' 'Doctor' and 'Lemon-Lime,' which mimic some of the most iconic sodas from across the industry. The zero-calorie, no-caffeine and sugar-free sodas are sweetened with monk fruit extract and boast a a billion colony forming units of probiotics.
Since there is often great physical distance between where healthy probiotic drinks and sodas are presented in-store, these Live Soda beverages are set to give soda drinkers in particular a healthier option to consider the next time they are looking to purchase something refreshing and carbonated.
What's Driving This Trend
- Probiotic Soda Alternatives
- Live Soda offers healthier renditions of familiar sodas, providing consumers with a better-for-you alternative to sugar-laden drinks.
- Monk Fruit Sweetened Beverages
- The use of monk fruit extract as a natural sweetener in Live Soda's zero-calorie sodas presents an opportunity for other beverage companies to explore this ingredient in their own products.
- Convenience of Probiotic Drinks
- By introducing probiotic sodas in familiar flavors, Live Soda taps into the convenience of the soda aisle, making it easier for consumers to choose a healthier option.
Who This Affects Most
- Beverage
- The beverage industry can explore creating their own better-for-you alternative sodas using monk fruit extract as a natural sweetener.
- Health and Wellness
- The trend towards healthier alternatives to sugary drinks creates an opportunity for the health and wellness industry to develop and market probiotic beverages.
- Retail
- Retailers can capitalize on the rising demand for probiotic drinks by offering a dedicated section for these products, alongside traditional sodas.
