The edible supplement industry targets sun protection
Implications - As sun protection becomes a more centralized focus in the skincare industry, the supplement industry is following suit by offering edible capsules that claim to increase resistance to sun damage, and speed up cell repair in the face of UVA/UVB exposure. This shift comes as consumers seek out more comprehensive self-care routines that involve both topical and internal solutions.
Workshop Question - How can your brand more comprehensively address the problems its customers face within its area of expertise?
Trend Themes
1. Edible Sun Protection Supplements - The supplement industry is offering edible solutions that increase resistance to sun damage and speed up cell repair in the face of UV exposure.
2. Drink-like Sunscreens - Sunscreen brands have packaged their products in containers that resemble healthy drink bottles to appeal to health-conscious consumers.
3. Beauty Brand Supplements - Beauty brands are launching their own supplement lines to support consumers who want to approach their health, wellness, and beauty from the inside out.
Industry Implications
1. Beauty and Personal Care - Developing edible and drinkable supplements for better skin care routines and sun protection.
2. Nutraceuticals and Functional Foods - Providing natural, organic, and non-GMO supplements that can deliver the same effects as traditional sunscreens.
3. Beverage and Drink Industry - Creating sun-protection drink concoctions as a natural alternative to traditional sunscreen sprays and lotions.
