In addition to making a range of makeup, skincare, bath, fragrance and hair products, Avon is now venturing into the world of beauty supplements with its newly launched AM Protect and PM Restore Espira Beauty Inside & Out System.
The daytime and nighttime supplements are meant to be used together as part of a complete system to support the health of the hair, nails and skin. While the gluten-free, vegetarian AM Protect tablets are antioxidant-rich and help to protect the skin from sun exposure, PM Restore is a powdered product that's packed into single-serve pouches, which can be mixed into drinks. This pink citrus-flavored product is said to restore, repair and rebuild within the body by stimulating the production of collagen.
A number of brands like Avon are launching their own supplement lines to support consumers who want to approach their health, wellness and beauty from the inside out.
Key Themes Behind This Trend
- Beauty Supplements
- The rise of beauty supplements presents an opportunity for brands to provide innovative products that support holistic wellness.
- Inside-out Approach
- The trend of approaching health, wellness, and beauty from the inside out opens avenues for brands to create integrated and comprehensive product lines.
- Single-serve Solutions
- The popularity of single-serve pouches in beauty supplements empowers brands to offer convenient and customizable dosage options for consumers.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can tap into the rising demand for beauty supplements by diversifying their product offerings and incorporating health-focused solutions.
- Nutraceuticals
- The nutraceutical industry can explore disruptive innovation opportunities by developing advanced beauty supplement formulations that provide specific targeted benefits for consumers.
- Packaging and Dispensing
- The packaging and dispensing industry has the potential to revolutionize the beauty supplement market by creating innovative and sustainable single-serve packaging solutions.
