Dissolving cocktail innovations enhance both function and experience
Implications - The rise of the craft cocktail has resulted in unique formats in which these beverages are offered, and one of the innovations in this evolution is dissoluble cocktail products that go from solid to liquid form as, or right before, they're consumed. These products are able to prioritize the quality associated with craft cocktail consumption, while simultaneously offering the experiential interactions that consumers seek out.
Workshop Question - How can your brand boost the experiential aspects of its products/services?
Trend Themes
1. Dissolvable Cocktails - Cocktail products that go from solid to liquid form as they're consumed.
2. Edible Cocktails - Alcohol-infused confections with flavor options like Gin & Tonic.
3. Cocktail Fizzers - Blend of cocktail ingredients pressed into a pellet to be dropped in an alcoholic drink.
Industry Implications
1. Food and Beverages - Opportunity to innovate new products for consumer's experiential interactions.
2. Confectionery Industry - Opportunity to infuse alcohol in candy to create unique flavors and product packaging.
3. Event Industry - Event producers can incorporate these interactive drink experiences to attract more attendees.
6 Featured, 54 Examples:
126,421 Total Clicks
Date Range:
Mar 15 — Dec 18
Trending:
Warm
Consumer Insight Topics:
