Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Coke and FIFA Partnered to Promote Soda on a Virtual Pitch

 - Sep 25, 2017
References: fifa & digiday
Coke has a long history of sponsoring various athletes, but the Coke and FIFA partnership marks a first for the cola company, as it embarks on branding within the virtual world.

In the upcoming EA FIFA 18 game for Playstation 4, Coke will be sponsoring Alex Hunter, a fictional soccer star, who recently signed a deal to shoot a commercial with the cola company. Coke and EA Sports even created a fake Twitter account for the rising star, which currently has 49,900 followers. The fictional beverage commercial will air during the various virtual soccer games, adding a more immersive element of authenticity to the video game. The beverage company stated its aim was to "try to blur lines between reality and the virtual world."

Through this re-imagined advertising platform, Coca-Cola is able to reach a multi-dimensional demographic of consumers.