While there was some talk at CES 2015 about Shazam teasing a new feature that would let listeners get location-based music recommendations through beacon technology, the company has officially announced that this will become reality.
In a partnership with Gimbal, Shazam's mobile app will now use a Gimbal software development kit, which is powered by beacon technology. Beacons will be able to locate the user's whereabouts and give context-based recommendations in regard to where and when a Shazam user is in a particular place. Rather than being solely search-based, this allows Shazam to connect with consumers in a new way, delivering more personalized content straight to individuals. Some potential examples of this application at work include the use of beacons with movie posters, so that people passing by are prompted to watch the trailer, or set a DJ up with a beacon that allows audience members to use Shazam to receive exclusive content.