Finishing daily actions like taking out the garbage, making steps to reduce one's carbon footprint, working out, remembering to take medication and doing homework may bring a small sense of satisfaction, but gamification is now being used to make completing a task feel even more fulfilling.
A number of brands are tapping into gamification to boost engagement and create positive associations with a product or service. For instance, Volkswagen did this with a test drive for the Volkswagen Polo that had people racing around the city in a vehicular game of Marco Polo. Similarly, people looking to attend the Primavera Sound music festival were sent on a video game hunt to discover the music festival's lineup.
Since communication is another important part of daily life, apps like 'PicSlam' and 'Let' turn traditional sharing on social media into gaming experiences, where users are challenged to a competition of sharing the best content, or quizzed on content that comes from others.
By applying game mechanics and game design techniques to a range of activities, the average person feels compelled to succeed and be recognized for their actions.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
