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Workout-Converting Game Rewards

This Gamified Fitness App Offers In-Game Bonuses for Exercise

— October 10, 2014 — Lifestyle
In an effort to capitalize on our obsession with mobile games like Candy Crush Saga, this gamified fitness app makes you exercise to unlock rewards. Developed by Tencent, Timi Run Everyday is a popular Chinese game that exchanges special in-game rewards for workouts. Tencent worked in collaboration with fitness brand Razer Nabu to track activity.

The game involves running to avoid obstacles. Users connect their Nabu device to their smartphone to turn physical activity into virtual rewards. The gamified fitness app combines the technologies of the two companies so that players see the direct results of their exercise and receive incentive. For example, eight hours of sleep translates to eight hearts in the game and 500 burnt calories results in 5000 coins.
Trend Themes
1. Gamified Fitness Apps - As more people prefer to exercise at home, fitness apps gamifying the experience will gain popularity.
2. Rewards for Fitness Activities - More fitness apps will incentivize users with game rewards or prizes in addition to traditional health benefits.
3. Integration of Fitness and Gaming Technology - Expect to see more collaborations between fitness and gaming tech, creating innovative ways to motivate and reward exercise.
Industry Implications
1. Fitness and Health Apps - As the global health and wellness market continues to grow, fitness and health apps have the potential to disrupt traditional gym memberships.
2. Gaming Industry - As the popularity of mobile gaming continues to soar, integrating game-like features into other industries such as fitness will become more common.
3. Wearable Technology - As more people track their fitness progress with wearables, tech companies can partner with fitness apps to create more opportunities to gamify exercise and incentivize activity.
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