This Gamified Fitness App Offers In-Game Bonuses for Exercise

 - Oct 10, 2014
References: tencent & springwise
In an effort to capitalize on our obsession with mobile games like Candy Crush Saga, this gamified fitness app makes you exercise to unlock rewards. Developed by Tencent, Timi Run Everyday is a popular Chinese game that exchanges special in-game rewards for workouts. Tencent worked in collaboration with fitness brand Razer Nabu to track activity.

The game involves running to avoid obstacles. Users connect their Nabu device to their smartphone to turn physical activity into virtual rewards. The gamified fitness app combines the technologies of the two companies so that players see the direct results of their exercise and receive incentive. For example, eight hours of sleep translates to eight hearts in the game and 500 burnt calories results in 5000 coins.