In order to announce the music festival lineup for Barcelona's big entertainment event in a unique and engaging way, the Primavera Sound Line App was created.
The gaming app tells the story of a guy on a mission to recover a set of cassette tapes for his girlfriend by taking out monsters in a side-scrolling-style game. Each time a monster is defeated, the app reveals one name of a band that will be playing the festival. Although you could easily get this information by going to the Primavera Sound site, or by looking at a poster, this way is far more interactive and fun. Plus, by playing the game, fans with the highest scores will win sweet prizes ahead of the 2015 music festival this year.
Key Themes Behind This Trend
- Gamified Festival Apps
- Opportunity for music festivals to engage attendees by announcing lineup through interactive gaming apps.
- Engaging Event Promotions
- Chance for entertainment events to enhance promotional efforts by incorporating gamification and interactivity.
- Interactive Fan Experiences
- Potential to create immersive and interactive experiences for fans through gamified apps and activities.
Where This Applies
- Music Festivals
- Disruptive innovation opportunity for music festivals to leverage gamified apps to announce lineups and engage attendees.
- Gaming Industry
- Chance for the gaming industry to collaborate with entertainment events and music festivals to develop engaging and interactive applications.
- Marketing and Advertising
- Opportunity for marketing and advertising professionals to explore gamified approaches in promoting events and engaging audiences.
