In order to announce the music festival lineup for Barcelona's big entertainment event in a unique and engaging way, the Primavera Sound Line App was created.
The gaming app tells the story of a guy on a mission to recover a set of cassette tapes for his girlfriend by taking out monsters in a side-scrolling-style game. Each time a monster is defeated, the app reveals one name of a band that will be playing the festival. Although you could easily get this information by going to the Primavera Sound site, or by looking at a poster, this way is far more interactive and fun. Plus, by playing the game, fans with the highest scores will win sweet prizes ahead of the 2015 music festival this year.
Gamified Festival Apps
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