In order to announce the music festival lineup for Barcelona's big entertainment event in a unique and engaging way, the Primavera Sound Line App was created.
The gaming app tells the story of a guy on a mission to recover a set of cassette tapes for his girlfriend by taking out monsters in a side-scrolling-style game. Each time a monster is defeated, the app reveals one name of a band that will be playing the festival. Although you could easily get this information by going to the Primavera Sound site, or by looking at a poster, this way is far more interactive and fun. Plus, by playing the game, fans with the highest scores will win sweet prizes ahead of the 2015 music festival this year.