The Burn The Miles app by the German company BalticMiles challenges frequent flyers to burn the same amount of calories that their last flight distance was. In return, users are rewarded with flight perks and a great workout.
While many find it extremely hard to balance work, travelling and staying active, the Burn the Miles app seeks to bridge all three of those in a timely manner. Users can download the app, track how far their flight traveled and then have 24 hours to burn the same distance number in calories. Now workers no longer have to feel bad about sitting inactively for so many hours during a flight.
Those who complete the game workout challenge receive perks and credits for numerous stores -- a great way for a busy traveler to stay motivated.
Key Themes Behind This Trend
- Gamified Fitness Apps
- Apps that gamify fitness activities, like Burn The Miles, present areas of disruptive innovation for the fitness industry.
- Corporate Wellness Solutions
- Gamified fitness apps focused on work travel, like Burn The Miles, are paving the way for disruptive innovation in the corporate wellness industry.
- Personalized Rewards Programs
- Apps that reward users with incentives, like Burn The Miles, are setting the stage for disruptive innovation in personalized rewards programs across industries.
Where This Applies
- Fitness Industry
- Gamified fitness apps, like Burn The Miles, present areas of disruptive innovation for the fitness industry by offering unique and engaging ways to stay active.
- Corporate Wellness Industry
- Gamified fitness apps focused on work travel, like Burn The Miles, have the potential to disrupt the corporate wellness industry by improving overall employee health and productivity.
- Retainment and Loyalty Programs
- Apps that offer personalized rewards programs, like Burn The Miles, can disrupt the retainment and loyalty program industry by incentivizing user engagement and loyalty.
