Coupon clipping is a generations-old practice, but the Fetch Rewards app is looking to disrupt the traditional money-saving technique by introducing modern technology. Rather than relying on paper coupons that literally need to be clipped out of weekly supermarket catalogs, the app takes scissors out of the equation entirely, letting consumers scan items and save money all while they do they regular shopping trips.
The app functions simply, with an interface that's intuitive even for the Baby Boomers who are most accustomed to old-fashioned coupons. Consumers on Fetch Rewards use their smartphones to scan items as they shop, and items discounted through the app automatically get entered for rebates through the app. After consumers have taken all their items, they tap "Checkout" and earn deals through their accrued Fetch Points.