Based off of the idea that Turkish soap operas are notoriously long, household appliance manufacturer Vestel created a series of six-second appliance ads inspired by dramas that are normally well over an hour in length.
The 'Turkish Mini Veries' introduces episodes like 'In a Flood of Tears,' and 'Mafia Mama,' which follows a Godmother with a penchant for slapping. Although the episodes are mere seconds in length, there are Vestel products placed throughout.
These six-second ads from Vestel take advantage of YouTube's newest advertising model, TrueView, which introduces in-stream ads that play before or during another video from YouTube partners. These ads were developed to reach young audiences who prefer to consume bite-sized content from apps like Vine and Snapchat over lengthy videos.
Key Themes Behind This Trend
- Bite-sized Ads
- Opportunity for businesses to create short ads to target younger audiences who prefer short-form content.
- Trueview Advertising
- Opportunity for businesses to utilize YouTube's in-stream ad model to reach a wider audience.
- Product Placement
- Opportunity for businesses to include product placement in short ads to increase brand awareness.
Where This Applies
- Appliance Manufacturing
- Opportunity for appliance manufacturers to adopt shorter ad formats to target a younger audience.
- Advertising
- Opportunity for advertisers to take advantage of YouTube's TrueView advertising model for greater reach.
- Social Media
- Opportunity for social media platforms to incorporate short ad formats to appeal to younger audiences.
