Appliance Manufacturer Vestel's 'Mini Veries' Only Last a Few Seconds

 - Oct 13, 2017
References: youtube & adweek
Based off of the idea that Turkish soap operas are notoriously long, household appliance manufacturer Vestel created a series of six-second appliance ads inspired by dramas that are normally well over an hour in length.

The 'Turkish Mini Veries' introduces episodes like 'In a Flood of Tears,' and 'Mafia Mama,' which follows a Godmother with a penchant for slapping. Although the episodes are mere seconds in length, there are Vestel products placed throughout.

These six-second ads from Vestel take advantage of YouTube's newest advertising model, TrueView, which introduces in-stream ads that play before or during another video from YouTube partners. These ads were developed to reach young audiences who prefer to consume bite-sized content from apps like Vine and Snapchat over lengthy videos.