The Ocean Trading Company is a Russian seafood brand boasting sophisticated packaging that emphasizes the product's wild origins. High quality images of swimming fish appear on the front of the packages, which are constructed from plastic and paper materials.
The branding and packaging concept for the Ocean Trading Company was created by Saint Petersburg-based agency Jekyll and Hyde, who aimed to give priority to the fact that the seafood is wild and not farm-raised. The decision to feature such a prominent logo was based on the fact that they wanted it to reflect the the images of the ocean one imagines as soon as they read the word. The logo is observable from a distance, making it instantly recognizable on store shelves.