Category
Fashion
Scaled Restraint
Trend cluster
Category
Rebellious
Collabs
Street artists collaborate with mainstream fashion designers.
4.7
Trend score
Trend
What is the Rebellious Collabs trend?
Rebellious Collabs: Once considered to be a defiant culture that was largely stigmatized, street art is now popping up in the mainstream in the form of collaborations between street artists and fashion designers. This shift comes as brands seek to overthrow tradition to better and more authentically appeal to younger generations, considering their vast online presence and general purchasing power.
Trend themes
Themes within the Rebellious Collabs trend
Three behaviours holding the trend together01
Street Art Goes Mainstream
Brands are collaborating with street artists to appeal to younger generations.
02
Graffiti-printed Apparel
Designers are creating versatile graffiti-printed apparel suitable for formal and casual wear.
03
Artist-Created Clothing
Fashion labels are incorporating artwork and drawings by artists on garments.
Industry implications
What the Rebellious Collabs trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion labels are collaborating with street artists and incorporating graffiti prints into their collections.
For
Streetwear Industry
Streetwear brands are collaborating with street artists to create limited edition collections.
For
Art Industry
Artists are getting more recognition and exposure through their collaborations with fashion brands.
Workshop question
How can your brand create authentic connections with Millennials and Gen Z?
Trend signals
Trend signals for Rebellious Collabs
Trend score 4.7 out of 10, from popularity 65%, activity 66%, freshness 8%.
Popularity65%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rebellious Collabs trend
5 featured examples from Aug 24, 2016 to Mar 14, 2018CategoryFashion
Cartoon Streetwear Apparel
The GucciGhost Collection Blends High Fashion With Street Style
The fashion industry now has the opportunity to collaborate with street artists to create unique and playful designs that appeal to a broader audience.
CategoryFashion
Artist-Incorporated Menswear
Rochambeau's Fall Line Incorporates Aaron Curry's Notes and Sketches
Incorporating artistic elements into menswear collections to create unique and innovative designs.
CategoryFashion
Street Artist-Created Sneakers
Roberto Cavalli Taps Fatima de Juan to Craft a New Shoe Print
Collaborating with street artists to design clothing or footwear can create disruptive and unique collections that appeal to younger generations.
CategoryFashion
Limited Graffiti Streetwear
Benibla Collaborated with Legendary Graffiti Artist FUZI on a New Line
The limited graffiti streetwear collection by Benibla and FUZI offers disruptive innovation opportunities for fashion brands to incorporate urban art into their designs.
CategoryFashion
Graffiti-Printed Blazers
Futura Joined with NIGOLD by UNITED ARROWS for a Short Series of Apparel
Fashion industry players can collaborate with artists like Futura to produce highly-coveted limited-edition clothing lines.
