The GucciGhost collection is a collaboration between street artist Trouble Andrew and high fashion brand Gucci to create a luxury line of casual cartoon streetwear. The collection includes items such as crewneck sweaters and T-shirts that adorn emotive symbols such as diamonds and ghost characters that look as though they belong on murals in alleyways.
The collection focuses on implementing a much more toned down and street version of Gucci's 'G' logo into brightly colored knits and sport pieces for the Fall Winter 2016 line. One of Andrew's tag was noteably known as the GucciGhost that featured two G's facing inward with a ghost cartoon. The tag is now the main design for many of the pieces in the collection include scarves and shirts.
What Makes This Trend Stand Out
- Luxury Streetwear Collaboration
- The GucciGhost collection showcases how high fashion and streetwear can create a luxury casual line.
- Cartoon-inspired Apparel
- The emotive symbols such as diamonds and ghost characters offer a playful twist on everyday clothing items.
- Bringing Street Art to Fashion
- Street art, such as Trouble Andrew's GucciGhost tag, can be incorporated into high-end fashion collections for a unique and disruptive design.
Sectors Adopting This
- Fashion
- The fashion industry now has the opportunity to collaborate with street artists to create unique and playful designs that appeal to a broader audience.
- Art
- The art world has an opportunity to expand and reach a wider audience through collaborations with fashion labels such as Gucci.
- Marketing
- Marketing industries can now use street-inspired designs to reach younger audiences and create a new trend in the market.
