ASICS recently unveiled a new iteration of its popular Onitsuka Tiger Ally silhouette, with the dual-toned pastel colorway aptly dubbed 'Parfait Pink.'
The new design is said to be "based on the Tiger Alliance design originally released in 1980," giving the sneakers a retro aesthetic that's ideal for consumers who are into old school streetwear aesthetics.
The Parfait Pink sneakers feature a light hue of flamingo pink on the majority of the uppers, with it covering most of the toes, tongues, and laces. A stark white contrasts this on the sides and heels of the uppers, while a cream midsole gives it a little more variance. The sneakers are then finished off with a light gray outsole.
What's Driving This Trend
- Dual-toned Sneakers
- Disruptive innovation opportunity: Exploring new color combinations and contrasting elements in sneaker designs.
- Retro Aesthetics
- Disruptive innovation opportunity: Incorporating vintage styles into contemporary fashion trends.
- Pastel Colorways
- Disruptive innovation opportunity: Catering to consumer preferences for soft and muted color options in footwear.
Who This Affects Most
- Footwear
- Disruptive innovation opportunity: Introducing unique designs and color palettes to attract fashion-conscious consumers.
- Streetwear
- Disruptive innovation opportunity: Collaborating with sneaker brands to create exclusive retro-inspired designs for streetwear enthusiasts.
- Fashion Accessories
- Disruptive innovation opportunity: Expanding product offerings with pastel color options in accessories like bags and hats to complement the trend in footwear.
