Category
Lifestyle
Assisted Choices
Trend cluster
Category
Super
Butter
Nutritious butters now often come infused with superfoods, and highlight that fact.
2.4
Trend score
Trend
What is the Super Butter trend?
Super Butter: The popularity of diverse nutritious butters has resulted in the enhancement of such products with the inclusion of, and highlighting of, their "superfood" contents. The marketing of these butters as superfoods creates automatically positive associations from a consumer perspective, without brands having to vigorously reiterate their products' nutritious qualities.
Trend themes
Themes within the Super Butter trend
Three behaviours holding the trend together01
Superfood Infused Butters
Nutritious butters are being infused with superfoods to create new and unique flavor profiles with added health benefits.
02
Peanut-Free Nut Butter Alternatives
Alternative nut butter brands are focusing on creating peanut-free butters to cater to individuals with peanut allergies.
03
Adaptogenic Superfood Butters
Superfood butters enriched with adaptogenic ingredients are gaining popularity among health-conscious consumers.
Industry implications
What the Super Butter trend means for industry
Where the trend changes the playbookFor
Nutritious Foods
The trends in superfood-infused butters provide an opportunity for nutritious food companies to create unique and healthy products to cater to health-conscious consumers.
For
Allergen-Free Foods
Businesses focused on creating allergen-free products, such as peanut-free nut butters, have the opportunity to cater to consumers with food allergies.
For
Supplement Industry
The increased popularity of adaptogenic superfood butters presents a disruptive innovation opportunity for the supplement industry to expand into edible product offerings for stress relief and immunity-boosting benefits.
Workshop question
How can your brand leverage key terms to foster positive relationships with customers?
Trend signals
Trend signals for Super Butter
Trend score 2.4 out of 10, from popularity 34%, activity 29%, freshness 8%.
Popularity34%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Super Butter trend
6 featured examples from Jul 27, 2016 to Mar 1, 2018CategoryLifestyle
Adaptogenic Superfood Butters
These 'Pearl Butter' Spreads Blend Activated Pearls & Coconut Flesh
Exploring and incorporating adaptogenic ingredients in food and beverage products.
CategoryLifestyle
Healthy Cashew Butter Brands
Minny Spoons Offers Nutrient-Dense Butters and Energy Bites
Opportunity for food companies to create healthier options for nut butters and expand their plant-based product lines.
CategoryLifestyle
Pistachio Superfood Spreads
Nutrawbar Offers Pistachio Butter as a 100% Raw and Organic Spread
Manufacturers in the food industry can capitalize on the trend of alternative and superfood spreads by developing innovative products that cater to health-conscious consumers.
CategoryLifestyle
Watermelon Seed Butter
This Sakara Product is an Alternative to Common Nut and Seed Spreads
Disruptive innovation opportunity: Introduce innovative plant-based spreads to the growing health-conscious consumer market.
CategoryLifestyle
Micronutrient Nut Butters
The Barney Butter Almond Butter is Flavored with Honey and Flax Seeds
The food and beverage industry can explore the opportunity to create innovative products that incorporate superfoods into nut butters to cater to health-conscious consumers.
CategoryLifestyle
Peanut-Free Spread Packets
NuttZo's 'Power Fuel Single' is a Peanut-Free Protein Snack to Go
Potential for innovation in the nut butter industry by offering a wider range of peanut-free options.
