Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Modular
Luxury
Modular living systems are elevated through luxurious designs.
5.8
Trend score
Trend
What is the Modular Luxury trend?
Modular Luxury: With modular architecture increasingly prevalent, the system is moving away from simply being a cost and space-saving one, to one that prioritizes contemporary, elevated designs. This shift comes as the need for streamlined, advanced functions in design are coupled with a necessary shift in perception that meets the preferences of luxury-minded consumers..
Trend themes
Themes within the Modular Luxury trend
Three behaviours holding the trend together01
Modular Architecture
With the increased prevalence of modular architecture, the system is moving away from simply being a cost and space-saving one, to one that prioritizes contemporary, elevated designs.
02
Modular Construction
The modular design of these homes makes them both expandable and collapsible, providing speedier construction alternatives and affordability for consumers.
03
Sustainable Housing
The use of modular design in these homes not only makes them more affordable, but also kind to the environment, addressing the growing concern about sustainable housing.
Industry implications
What the Modular Luxury trend means for industry
Where the trend changes the playbookFor
Real estate industry
The real estate industry can keep up with the rising demand for affordable and sustainable housing trends by incorporating modular construction in their building techniques.
For
Hospitality industry
The hospitality industry can make use of the affordable, quick to assemble nature of modular construction to create unique experiences and temporary shelters that meet changing consumer preferences.
For
Architecture and design industry
The architecture and design industry can tap into these modular construction trends by incorporating modern, elevated designs that prioritize both form and function in their work.
Workshop question
How can your brand alter the perception of one of its products/services to reach more consumers?
Trend signals
Trend signals for Modular Luxury
Trend score 5.8 out of 10, from popularity 78%, activity 88%, freshness 8%.
Popularity78%
Activity88%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modular Luxury trend
4 featured examples from Jun 2, 2017 to Mar 17, 2018CategoryArt & Design
Unfolding Modular Houses
These Movable Homes Provide a Speedier Construction Alternative
Modular housing offers a novel way of homeownership that could completely disrupt the way real estate works, as well as the way people invest in property.
CategoryArt & Design
Modular Ocean View Homes
The Ocean Eye House by Studio Saxe Blends Into the Costa Rican Landscape
Disruptive innovation opportunity: Revolutionize traditional construction methods by adopting modular approaches to build eco-friendly homes that merge with their natural settings.
CategoryEco
Modular Pre-Fab Shelters
The SmartDome is a Pre-fab Shelter That's Both Modular and Mobile
The construction industry can explore disruptive innovation opportunities in developing modular and sustainable pre-fab shelter solutions for various purposes, such as disaster re…
CategoryArt & Design
Constructivist-Inspired Towers
The MVRDV Building 'Silhouette' is a Modern Multi-Use Tower Block
The real estate industry has the opportunity to explore and invest in multi-use tower blocks that cater to the evolving needs of communities and create unique living and working e…
