This clever ad for the Shiseido makeup titled 'High School Girl?' tricks the viewer into believing that a group of male students are actually females.
The ad begins with a professor opening a classroom door to see it full of Japanese students dolled-up with placid makeup faces. The footage appears to be shot from a smartphone or moving camera, which weaves through the students occasionally getting a close-up on their pretty faces. Then, the ad halts and shows a rewinding version of how the students obtained the stunning makeup.
This reverse footage reveals the true transformation. All of the stunning female students are actually males wearing Shiseido makeup. This ad highlights the incredible abilities of the makeup by showing real transformations. The ad ends with the simple but powerful phrase "Anyone can be cute."