Supreme's Spring/Summer 2018 streetwear jacket bears a suspicious resemblance to luxurious label Fendi's Fall/Winter 2018 monogrammed silhouette. The Supreme version is a faux fur bomber jacket in dark brown and turquoise, boasting the repetition of the company's logo on the body. Italian fashion house Fendi's version is a real fur piece with a similar cut and design. It debuted in Milan and was accessorized with a pair of mitts and a carry-on duffel. The coat is patterned with the luxe's label iconic "zucca" monogram.
As Supreme is a brand that is always on the look out for attention-grabbing fashion, obscure marketing initiatives and other quirky nostalgic events or items, the Spring/ Summer 2018 faux fur streetwear jacket is an intended reference to the status of high fashion and Fendi's loud design techniques.
Photo Credits: Highsnobiety
What's Driving This Trend
- Luxury Fashion Replicas
- The rise of luxury fashion replicas presents an opportunity for innovative brands to create high-quality, affordable alternatives to high-end designer pieces.
- Logo-driven Streetwear
- The popularity of logo-driven streetwear offers a chance for brands to experiment with bold branding and unique design elements to cater to the growing demand for statement fashion.
- Eco-friendly Faux Fur
- The shift towards eco-friendly materials like faux fur in the fashion industry opens up avenues for sustainable brands to disrupt the market and provide stylish alternatives to real fur.
Who This Affects Most
- Fashion Retail
- Fashion retailers can capitalize on the demand for luxury fashion replicas by offering their own versions of high-end designer pieces at more affordable price points.
- Streetwear
- Streetwear brands have the opportunity to tap into the popularity of logo-driven fashion and create unique streetwear pieces that cater to the trend's loyal consumer base.
- Sustainable Fashion
- Sustainable fashion brands can leverage the demand for faux fur as an eco-friendly alternative to real fur, creating innovative designs that appeal to conscious consumers.
