While a growing number of beauty brands are starting to expand their offerings to people of all genders, Fluide Makeup has taken this inclusive approach from the very beginning. Specifically designed to be used by anyone, the brand is rewriting the script that makeup is just for women.
Fluide Makeup is a new cosmetics brand that is addressing gender identify head on. As the brand's mission statement describes, Fluide Makeup aims to create "an irresistible future where radical inventiveness & queer kinship thrives." To do this, the brand offers beauty products such as lipstick, nail polish, and glitter, for people of all genders. The brand also backs up its inclusive message by donating percentage of its proceeds to organizations supporting the health and legal rights of the LGBTQ community.
Image Credit: Fluide Makeup.