Brands outside the fashion industry dabble in apparel for exclusive launches
Implications - Brands are venturing into adjacent industries to create brand new products not typically associated with the brand’s heritage or legacy. As the hype for streetwear and concert merchandise becomes more mainstream, brands are taking note and getting into the game themselves. Creating their own distinct fashion lines and collaborating with actual designers, brands, most often in the food and beverage industry, are venturing outside their comfort zone in order to connect with consumers through products they can actually identify with. Such exclusive releases help redefine how these typically traditional brands are perceived, especially by younger audiences.
Workshop Question - What adjacent industries can your brand tap into as a way to create exclusive experiences for your consumer?
Trend Themes
1. Branded Food Merchandise - Food and beverage brands are venturing into the fashion industry by creating their own fashion lines and collaborating with actual designers in order to connect with consumers through products they can actually identify with, redefining how they are perceived.
2. Food-themed Streetwear - Fast food chains and snacks are getting into the lifestyle category with streetwear clothing collections inspired by their iconic offerings, creating disruptive innovation opportunities for fashion collaborations and exclusive releases.
3. Monochromatic Graphic Tees - Fashion brands are partnering with consumer brands to create graphic tees and hoodies that are bright, colorful and feature illustrations that pay homage to their beloved products, providing unique opportunities to explore quirky collaborations.
Industry Implications
1. Food & Beverage - The food and beverage industry is empowering its brand through fashion collaborations, creating brand new products with designs that are inspired by their iconic offerings.
2. Fashion - Fashion is taking inspiration from surrounding industries. Collaborating with factories, artists, and designers to create unique and limited edition styles and products.
3. Consumer Goods - Consumer brands are carefully selecting lifestyle items that align with the brand's image and are creating products that are new to the market, generating creative marketing opportunities through fashionable lifestyle items.
