Branded Merchandise

Brands outside the fashion industry dabble in apparel for exclusive launches

Implications - Brands are venturing into adjacent industries to create brand new products not typically associated with the brand’s heritage or legacy. As the hype for streetwear and concert merchandise becomes more mainstream, brands are taking note and getting into the game themselves. Creating their own distinct fashion lines and collaborating with actual designers, brands, most often in the food and beverage industry, are venturing outside their comfort zone in order to connect with consumers through products they can actually identify with. Such exclusive releases help redefine how these typically traditional brands are perceived, especially by younger audiences.
SCORE 7.8
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54,687 Total Clicks
Jun 17 - Mar 18
Fresh and Warm
FashionMarketingBranding
Featured Examples
Barbie Streetwear Collections - 'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
SCORE 7.8
This Year and Hot 3,670 Clicks Pub: Jul 12, 17
Barbie Streetwear Collections
'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
Women’s fashion brand Missguided recently teamed up with Barbie to create the 43-piece BarbiexMissguided collection, which includes a range of pieces that pay homage to the lively feminist... [More]
Beer-Branded Leisurewear - The Bud Light x KIBL Collection Debuted During London Fashion Week
SCORE 8
This Year and Hot 1,695 Clicks Pub: Oct 4, 17
Beer-Branded Leisurewear
The Bud Light x KIBL Collection Debuted During London Fashion Week
At London Fashion Week this year, Bud Light made its presence known by debuting the Bud Light x KIBL collection of leisurewear. Although the looks did not walk down the runway at the global fashion... [More]
Retro Fast Food-Branded Streetwear - McDonald’s and BEAMS Released a Line of Big Mac Merchandise
SCORE 6.4
This Year and Warm 1,119 Clicks Pub: Jun 5, 17
Retro Fast Food-Branded Streetwear
McDonald’s and BEAMS Released a Line of Big Mac Merchandise
Just in time for the summer, McDonald’s and BEAMS joined forces to launch of line of apparel and accessories that honor the fast food chain’s most iconic offering, the Big Mac. Included in... [More]
Fast Food Loungewear - The McDelivery Collection Promotes McDonald's Presence on UberEATS
SCORE 7
This Year and Warm 585 Clicks Pub: Jul 21, 17
Fast Food Loungewear
The McDelivery Collection Promotes McDonald's Presence on UberEATS
Despite badgering from college students across North America, McDonald’s has for years stubbornly refused to offer delivery, but now the massive QSR is accepting the benefits of door-to-door... [More]
Ketchup Chip Streetwear - The 'Doritos Ketchup Drop' Includes Apparel Inspired by the Chip Flavor
SCORE 7.6
This Quarter and Hot 299 Clicks Pub: Jan 23, 18
Ketchup Chip Streetwear
The 'Doritos Ketchup Drop' Includes Apparel Inspired by the Chip Flavor
Canada has its fair share of culinary quirks, from fries smothered in gravy and cheese curds to milk in bags, and the new Doritos Ketchup Drop is a testament to another of Canada’s unique... [More]
Colorful Cereal-Celebrating Apparel - KITH Treats is Celebrating Cereal Day with Graphic T-Shirts
SCORE 5.3
This Month and Warm 96 Clicks Pub: Mar 7, 18
Colorful Cereal-Celebrating Apparel
KITH Treats is Celebrating Cereal Day with Graphic T-Shirts
KITH Treats is celebrating Cereal Day with a line of adorably illustrated monochromatic t-shirts and hoodies in peach, beige, blue, yellow and green colorways. In addition, the popular cereal bar... [More]
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