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Branded Merchandise

Brands outside the fashion industry dabble in apparel for exclusive launches

Implications - Brands are venturing into adjacent industries to create brand new products not typically associated with the brand’s heritage or legacy. As the hype for streetwear and concert merchandise becomes more mainstream, brands are taking note and getting into the game themselves. Creating their own distinct fashion lines and collaborating with actual designers, brands, most often in the food and beverage industry, are venturing outside their comfort zone in order to connect with consumers through products they can actually identify with. Such exclusive releases help redefine how these typically traditional brands are perceived, especially by younger audiences.
Workshop Question - What adjacent industries can your brand tap into as a way to create exclusive experiences for your consumer?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
108,882 Total Clicks
Date Range:
Jun 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Barbie Streetwear Collections
Barbie Streetwear Collections
'BarbiexMissguided' Introduces Empowering, Inspiring Apparel
Women’s fashion brand Missguided recently teamed up with Barbie to create the 43-piece BarbiexMissguided collection, which includes a range of pieces that pay homage to the lively feminist... MORE
Beer-Branded Leisurewear
Beer-Branded Leisurewear
The Bud Light x KIBL Collection Debuted During London Fashion Week
At London Fashion Week this year, Bud Light made its presence known by debuting the Bud Light x KIBL collection of leisurewear. Although the looks did not walk down the runway at the global fashion... MORE
Retro Fast Food-Branded Streetwear
Retro Fast Food-Branded Streetwear
McDonald’s and BEAMS Released a Line of Big Mac Merchandise
Just in time for the summer, McDonald’s and BEAMS joined forces to launch of line of apparel and accessories that honor the fast food chain’s most iconic offering, the Big Mac. Included in... MORE
Fast Food Loungewear
Fast Food Loungewear
The McDelivery Collection Promotes McDonald's Presence on UberEATS
Despite badgering from college students across North America, McDonald’s has for years stubbornly refused to offer delivery, but now the massive QSR is accepting the benefits of door-to-door... MORE
Ketchup Chip Streetwear
Ketchup Chip Streetwear
The 'Doritos Ketchup Drop' Includes Apparel Inspired by the Chip Flavor
Canada has its fair share of culinary quirks, from fries smothered in gravy and cheese curds to milk in bags, and the new Doritos Ketchup Drop is a testament to another of Canada’s unique... MORE
Colorful Cereal-Celebrating Apparel
Colorful Cereal-Celebrating Apparel
KITH Treats is Celebrating Cereal Day with Graphic T-Shirts
KITH Treats is celebrating Cereal Day with a line of adorably illustrated monochromatic t-shirts and hoodies in peach, beige, blue, yellow and green colorways. In addition, the popular cereal bar... MORE

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