Tactical Drive-Thru

Brands take advantage of drive-thru nostalgia for promotional purposes

Implications - While the drive-thru was one of the first steps towards hyper-convenience for consumers, it's now being used as a promotional strategy for new products, while providing a place for meaningful consumer engagement. Veering from QSR traditions, drive-thrus have become a staple to advertise more than just food; lifestyle brands and beauty companies are among the industries that are reinventing the drive-thru. This tactic targets consumers that demand memorable moments paired with their products.
SCORE 6.5
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71,424 Total Clicks
Jun 17 - Mar 18
This Year and Warm
MarketingBusinessLifestyleInteractive
Featured Examples
Cinnamon Cereal Drive-Thrus - This Cinnamon Toast Crunch Pop-Up Helps Families on Road Trips Refuel
SCORE 7.5
Warm 1,439 Clicks Pub: Jun 27, 17
Cinnamon Cereal Drive-Thrus
This Cinnamon Toast Crunch Pop-Up Helps Families on Road Trips Refuel
For a limited time, travelers on their way to the Grand Canyon in Arizona will now have the chance to stop at a Cinnamon Toast Crunch pop-up and refuel with a familiar treat. The Cinnamon Toast... [More]
Rosé Drive-Thru Services - You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptons
SCORE 6.4
Warm 1,539 Clicks Pub: Jun 1, 17
Rosé Drive-Thru Services
You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptons
If you consider rosé an absolutely essential part of the summer season, and also plan on spending time in the Hamptons, this pink wine drive-thru is a must see. From Wolffer Estate Vineyard, the ros [More]
Beauty Service Drive-Thrus - Benefit is Launching 'GlastonBrow' for Brow and Beauty Services
SCORE 6.2
Warm 1,344 Clicks Pub: Jun 1, 17
Beauty Service Drive-Thrus
Benefit is Launching 'GlastonBrow' for Brow and Beauty Services
Benefit Cosmetics offers a range of brow and beauty products for cosmetic fans, but it will now be launching GlastonBrow as a drive-thru service center. True to its name, GlastonBrow will be... [More]
POV Drive-Thru Ads - This Burger King Advertisement Was Shot Entirely on Snapchat Spectacles
SCORE 3.9
This Year and Mild 561 Clicks Pub: Sep 19, 17
POV Drive-Thru Ads
This Burger King Advertisement Was Shot Entirely on Snapchat Spectacles
Burger King is one brand that’s setting itself apart by being one of the first to use Snap’s Spectacles to create its own Burger King advertisements. As the sunglasses have a built-in... [More]
Mobile Fast Food Drive-Thrus - McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
SCORE 5.8
Warm 506 Clicks Pub: Jun 2, 17
Mobile Fast Food Drive-Thrus
McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
There are countless fast food drive-thru stations that can be visited around the world, but this one created by McDonald’s in Sao Paulo, Brazil, sets itself up right on the road alongside... [More]
Taco-Tracking Taxi Rides - Lyft's New 'Taco Mode' Brings Riders to the Nearest Taco Bell Drive-Thru
SCORE 3.5
This Year and Mild 257 Clicks Pub: Jul 26, 17
Taco-Tracking Taxi Rides
Lyft's New 'Taco Mode' Brings Riders to the Nearest Taco Bell Drive-Thru
Drunk hunger is a very real affliction, and it’s no secret that impaired people opt for services like Lyft when its time to head home after a night out, so the company is looking to satiate... [More]
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