adidas' New Star Wars Clothing Line for Kids is Character-Themed
Madison Mackay — March 17, 2018 — Life-Stages
Athletic-wear company adidas created a new line of Star Wars clothing for kids, expanding the franchise into active wear for the first time.
The collection focuses on apparel designed specifically to represent the newest movie, with a new hoodie, sweats and a pair of sneakers. The functional features of the collection include a Velcro strap to make putting on and taking off as easy as possible, with a subtle yet fun Storm Trooper graphic on the upper. The tracksuit was made in a black and white or red and black colorway with the Star Wars logo subtly placed on the chest.
The new Star Wars clothing line by adidas is currently only being sold in sizes suited for children.
The collection focuses on apparel designed specifically to represent the newest movie, with a new hoodie, sweats and a pair of sneakers. The functional features of the collection include a Velcro strap to make putting on and taking off as easy as possible, with a subtle yet fun Storm Trooper graphic on the upper. The tracksuit was made in a black and white or red and black colorway with the Star Wars logo subtly placed on the chest.
The new Star Wars clothing line by adidas is currently only being sold in sizes suited for children.
Trend Themes
1. Character-themed Athletic Wear - Opportunity for brands to create athletic wear collections inspired by popular characters or franchises.
2. Kid-focused Activewear - Chance for companies to tap into the growing market of activewear designed specifically for children.
3. Collaborative Movie Merchandise - Potential for collaborations between movie franchises and athletic-wear brands to create limited-edition collections.
Industry Implications
1. Sportswear - Sports apparel companies can explore creating character-themed collections for athletes of all ages.
2. Children's Clothing - Opportunity for children's clothing brands to expand into the activewear segment with character-themed collections.
3. Entertainment Merchandise - Movie studios and franchises can collaborate with clothing brands to create unique merchandise for fans.
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