Branded Commentary

Brands make bold comments on social issues to take a public stance

Implications - No longer choosing to be a bystander, brands are making moves toward bolder, in-your-face marketing tactics that push on topics that are often sensitive or political in nature. Seeking to connect with consumers, brands are taking part in conversations around things like gender stereotypes and the state of the political environment to clearly showcase their stance on social issues. These examples speak to the rise of more straight-forward marketing tactics, as well as the fact that brands are willing to take more risks when it comes to creating authentic connections with their consumers.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
59,883 Total Clicks
Nov 17 - Mar 18
This Year and Mild
MarketingBranding
Featured Examples
Empowering Women-Focused Installations - Bumble's SXSW Activation Focuses on Real Life Connections
SCORE 8
This Year and Hot 2,236 Clicks Pub: Mar 13, 18
Empowering Women-Focused Installations
Bumble's SXSW Activation Focuses on Real Life Connections
Bumble’s SXSW activation is an empowering space meant to educate and support the lives of women. Bumble is one of a number of digitally native brands using SXSW to connect with consumers in... [More]
Drag Queen Skincare Ambassadors - Drag Queen 'Milk' is the Face of Madonna's MDNA SKIN Line
SCORE 5.9
This Year and Warm 219 Clicks Pub: Nov 13, 17
Drag Queen Skincare Ambassadors
Drag Queen 'Milk' is the Face of Madonna's MDNA SKIN Line
To promote her skincare line, MDNA SKIN, Madonna recently released an ad called ‘Express Yourself’ that relives some of her most iconic looks. Although it would seem that the pop legend... [More]
Stereotype-Fighting Ads - Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
SCORE 5.3
This Year and Warm 151 Clicks Pub: Feb 28, 18
Stereotype-Fighting Ads
Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
Harry’s ‘A Man Like You’ ad is gaining a lot of attention, as it fights gender stereotypes in a humorous and emotional way. The ad was in done in partnership with The... [More]
Company-Driven Political Protests - Sonos is Supporting Net Neutrality by Closing Its New York Store
SCORE 3.6
This Year and Mild 161 Clicks Pub: Jan 30, 18
Company-Driven Political Protests
Sonos is Supporting Net Neutrality by Closing Its New York Store
Electronics company Sonos will be closing its flagship New York store in a powerful stance about the importance of supporting net neutrality. Partnering with Access Now, Future of Music Coalition,... [More]
Cruelty-Free Fashion Runways - Dyne's Fall/Winter 2018 Show Commented on the Social Climate
SCORE 3.2
This Year and Mild 171 Clicks Pub: Feb 12, 18
Cruelty-Free Fashion Runways
Dyne's Fall/Winter 2018 Show Commented on the Social Climate
The label Dyne debuted its cruelty-free fashion collection for the first time on the runway at New York Fashion Week. The Fall/Winter 2018 collection boasts unisex designs and stylish outerwear with... [More]
Gender Barrier-Breaking Colonels - Reba McEntire is the First Female to Play KFC's Colonel Sanders
SCORE 2.6
This Year and Mild 73 Clicks Pub: Jan 28, 18
Gender Barrier-Breaking Colonels
Reba McEntire is the First Female to Play KFC's Colonel Sanders
Following important news stories on sexual assault and equal pay for women, KFC unveiled country singer Reba McEntire as the new Colonel Sanders. The new brand ambassador puts a country music spin... [More]
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