Highly selective dating platform the 'Inner Circle' is targeted exclusively at ambitious singles.
The 'Inner Circle' reviews users' LinkedIn profiles prior to confirming the creation of an account. The platform is aimed at elites who are looking for dates with other success-oriented people. The 'Inner Circle' differs from Tindr and Bumble because it allows users to share more information. Users can arrange meetups at high-end venues that are hosted by the service every month or can let members in other cities know if they'll be traveling soon.
The dating service launched in Berlin and already has thousands of users in Europe, and will be debuting in the US in the fall. The 'Inner Circle' has drawn in people from with backgrounds in design, startups, marketing and architecture.
Key Themes Behind This Trend
- Selective Dating
- Selective dating apps are becoming more and more popular, offering opportunities for dating services that target specific groups of people.
- Professional Networking
- Dating platforms, like 'The Inner Circle', that review users' LinkedIn profiles are merging professional networking and dating, creating opportunities for similar business models.
- Exclusive Meetups
- Services that offer exclusive meetups at high-end venues, like those provided by 'The Inner Circle', are becoming more popular and can lead to opportunities for event planning or hosting services.
Where This Applies
- Online Dating
- Selective dating apps are disrupting the traditional online dating industry by targeting specific demographics of users, creating opportunities for niche dating apps.
- Professional Services
- Dating platforms merging professional networking and dating, like 'The Inner Circle', may disrupt traditional professional services, leading to opportunities for new hybrid business models.
- Event Planning
- Exclusive meetups offered by dating services, like 'The Inner Circle', can lead to opportunities for event planning or hosting services.
