BAPE is a brand that offers contemporary streetwear for the fashion-minded Millennial and its latest Spring/Summer 2018 collection features quirky monster-themed hoodie designs and classic camo detailing.
One of the 2018 women's hoodies comes in baby blue with subtle green detailing on the sleeve and neck. The zipper goes all the way up and when fully closed, the hoodie bears a panda-like creature's face. Meanwhile, one of the men's counterparts is a red dickey hood with an illustration of an unidentifiable animal. Additionally, the male 2018 SS features a dark blue jacket with a grotesque full-back patch, consisting of two eyes and a sharp-toothed mouth.
Other than the monster-themed hoodie design, a reemerging detail in BAPE's collection is classic camo and the athleisure streetwear style.
Key Themes Behind This Trend
- Monster-themed Hoodies
- Fashion brands can explore the use of playful and whimsical designs in clothing to attract Millennial consumers.
- Classic Camo
- Incorporating classic camo designs into streetwear styles can breathe new life into a tried and true trend.
- Athleisure Streetwear
- Combining comfort with style continues to be popular among consumers, especially in the streetwear market.
Where This Applies
- Fashion and Apparel
- The fashion industry can explore new design elements in clothing to appeal to younger audiences.
- Streetwear
- Streetwear brands can use playful and unique designs to differentiate themselves from competitors in the market.
- Athletic Wear
- Athletic wear companies can incorporate streetwear designs and trends, such as camo, into their products to expand their market and appeal to a younger demographic.
