muun's 'None Fits All' Ad Features RuPaul’s Drag Race Star Jinkx Monsoon

 - Aug 26, 2017
References: adweek
As part of its new campaign called 'None Fits All,' muun is releasing a series of mattress ads that offer unique explorations on the idea of personal comfort. One of the most recently released videos from muun features RuPaul’s Drag Race season five winner and drag queen Jinx Monsoon. The ad is set in the outdoors rather than a bedroom, with a shot of a muun mattress only showing up near the very end.

As part of its None Fits All series, muun had also featured Vinnie Jones and Frank Künster. As muun managing director Vincent Brass puts it: "We don’t see Jinkx, or any of our past protagonists as controversial. We think of them as inspirational. If we surprise people with how we communicate, great. It’s about time we change things up and cater to all different lifestyles."