Makeup lovers who enjoy bold eye looks are likely to appreciate the 'Divine Palette' from Kat Von D.
The 8-shade palette comes with a range of dark hues of gray and black, and light hues that are great for highlighting like cream, stark white, and sparkle-heavy silver. In addition to these shades, the palette comes with a sparkling electric blue, a lighter sky blue, and a neon green. This combination is said to have been inspired by Divine, an iconic drag queen best known for her work in 'Pink Flamingos,' 'Female Trouble,' and 'Hairspray.' To further honor the late icon, Kat Von D features her eyes on the front of the palette.
Although an official release date has not been given as of yet, Kat Von D has already started showing off the palette on social media channels.
Key Themes Behind This Trend
- Bold Eye Makeup
- The trend of bold and colorful eye makeup is on the rise and presents an opportunity for new cosmetic brands and established brands to innovate and offer creative products.
- Drag Culture-inspired Products
- There is an increasing interest in drag culture and makeup among consumers leading to potential opportunities for brands to launch drag culture-inspired products, collaborations and campaigns.
- Honoring Icons Through Beauty Products
- The trend of honoring cultural and entertainment icons through product launches is growing and can be capitalized on by companies seeking to honor their relevance and impact.
Where This Applies
- Beauty/cosmetics
- The beauty and cosmetic industry can leverage the trend of bold and colorful eye makeup by offering innovative new products that can cater to the demand of their target market.
- Entertainment
- The entertainment industry can collaborate with cosmetic brands to launch makeup collections inspired by icons and characters and spark interest among their followers and fans.
- Fashion
- The fashion industry can jump on the trend of drag culture-inspired products by launching collections and products that are influenced by the unique and bold aesthetics of drag culture.
