Japanese brand AMBUSH showcases its 2018 contemporary streetwear collection 'NOBO.' The predominant designs include a classic knee-length latex trench, youthfully utilitarian ensembles, a black and yellow puffer jacket and a wide-brim hat with an enormous circumference. Naturally, AMBUSH's outfits have been appropriately accessorized with chains, hung from the waste line, and lighter necklaces that are in working order.
The "euphoric" and wolf-inspired graphic tees are matched with a classic checkered pattern that directly appeals to the company's target market— the Millennial consumer. With slight impositions of samurai imagery and militant accessories, the line of contemporary streetwear really adds a subtle and unexpected tonality to its clothing. With the Fall/Winter collection, AMBUSH aims to create well-proportioned designs that are weather-appropriate and mirror the environment of the "foggy, damp mornings of the Pacific Northwest."
Weather-Appropriate Contemporary Streetwear
More Stats +/-
Luxury Normcore Streetwear
Rapper-Designed Luxury Sneakers
Digital Designer Collections
Cosplay-Inspired Fashion Collections
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.