Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

AMBUSH's Collection Features a Silver Lighter Necklace

 - Jan 23, 2018
References: fuckingyoung.es & highsnobiety
Japanese brand AMBUSH showcases its 2018 contemporary streetwear collection 'NOBO.' The predominant designs include a classic knee-length latex trench, youthfully utilitarian ensembles, a black and yellow puffer jacket and a wide-brim hat with an enormous circumference. Naturally, AMBUSH's outfits have been appropriately accessorized with chains, hung from the waste line, and lighter necklaces that are in working order.

The "euphoric" and wolf-inspired graphic tees are matched with a classic checkered pattern that directly appeals to the company's target market— the Millennial consumer. With slight impositions of samurai imagery and militant accessories, the line of contemporary streetwear really adds a subtle and unexpected tonality to its clothing. With the Fall/Winter collection, AMBUSH aims to create well-proportioned designs that are weather-appropriate and mirror the environment of the "foggy, damp mornings of the Pacific Northwest."