To show its fans what goes into the making of the items inside of its $5 Fill Up Box, KFC created a video that depicts mini KFC foods being made.
Across YouTube, miniature cooking sessions that involve small-scale appliances and tinier-than-bite-sized treats are all the rage. As such, KFC saw an opportunity to create a fun, educational and highly shareable way to show how its Original Recipe fried chicken is prepared.
To support the video, KFC will be opening a supremely small space (43 inches by 32 inches by 27.5 inches) in Portland, Maine, for one day only, where customers can order a miniature meal of three chicken pieces, mashed potato, a chocolate chip cookie and Dr Pepper. Upon arriving at the restaurant, patrons can expect to be greeted by a pair of adult hands that will "happily take their order."
Why This Trend Is Growing
- Miniature Qsrs
- Miniature quick-service restaurants are becoming popular in the food industry, allowing for unique and interactive experiences for customers.
- Miniature Cooking
- Miniature cooking is a trendy form of food content that offers opportunities for brands to showcase their products in a fun and engaging way.
- Educational Marketing
- Educational marketing campaigns that show behind-the-scenes processes of food preparation offer a unique and shareable way for brands to connect with consumers.
Industries Being Reshaped
- Fast Food
- The fast food industry can leverage miniature QSRs to offer unique and interactive experiences for customers.
- Food Content Creation
- The food content creation industry can incorporate miniature cooking into their content to engage audiences and showcase products.
- Marketing and Advertising
- The marketing and advertising industry can explore educational and interactive campaigns showcasing behind-the-scenes processes in order to connect with consumers and promote products.
