A Mini KFC Location is Operating in Portland, Maine
Laura McQuarrie — December 16, 2017 — Pop Culture
References: thedailymeal & campaignlive
To show its fans what goes into the making of the items inside of its $5 Fill Up Box, KFC created a video that depicts mini KFC foods being made.
Across YouTube, miniature cooking sessions that involve small-scale appliances and tinier-than-bite-sized treats are all the rage. As such, KFC saw an opportunity to create a fun, educational and highly shareable way to show how its Original Recipe fried chicken is prepared.
To support the video, KFC will be opening a supremely small space (43 inches by 32 inches by 27.5 inches) in Portland, Maine, for one day only, where customers can order a miniature meal of three chicken pieces, mashed potato, a chocolate chip cookie and Dr Pepper. Upon arriving at the restaurant, patrons can expect to be greeted by a pair of adult hands that will "happily take their order."
Across YouTube, miniature cooking sessions that involve small-scale appliances and tinier-than-bite-sized treats are all the rage. As such, KFC saw an opportunity to create a fun, educational and highly shareable way to show how its Original Recipe fried chicken is prepared.
To support the video, KFC will be opening a supremely small space (43 inches by 32 inches by 27.5 inches) in Portland, Maine, for one day only, where customers can order a miniature meal of three chicken pieces, mashed potato, a chocolate chip cookie and Dr Pepper. Upon arriving at the restaurant, patrons can expect to be greeted by a pair of adult hands that will "happily take their order."
Trend Themes
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Miniature Qsrs — Miniature quick-service restaurants are becoming popular in the food industry, allowing for unique and interactive experiences for customers.
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Miniature Cooking — Miniature cooking is a trendy form of food content that offers opportunities for brands to showcase their products in a fun and engaging way.
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Educational Marketing — Educational marketing campaigns that show behind-the-scenes processes of food preparation offer a unique and shareable way for brands to connect with consumers.
Industry Implications
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Fast Food — The fast food industry can leverage miniature QSRs to offer unique and interactive experiences for customers.
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Food Content Creation — The food content creation industry can incorporate miniature cooking into their content to engage audiences and showcase products.
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Marketing and Advertising — The marketing and advertising industry can explore educational and interactive campaigns showcasing behind-the-scenes processes in order to connect with consumers and promote products.
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