To promote her skincare line, MDNA SKIN, Madonna recently released an ad called 'Express Yourself' that relives some of her most iconic looks. Although it would seem that the pop legend herself is recreating looks like the bodysuit and heels from the 'Hung Up' music video and her unforgettable cone bra, the star of the video is in fact a drag queen. 'Milk,' a contestant from RuPaul’s Drag Race Season 6 and All Stars Season 3, is the face of the star's skincare line. This reveal is only apparent at the end of the video, when Milk sits down before a mirror.
The MDNA SKIN skincare line emphasizes that "the revolution of being who you are starts now," no matter one's age, gender or race.
Key Themes Behind This Trend
- Drag Queen Brand Ambassadors
- Opportunities exist for beauty and fashion brands to partner with drag queens as brand ambassadors and spokespeople.
- Inclusive Marketing Strategies
- Businesses can increase engagement by promoting an inclusive message that empowers individuals of all genders, ages, and races.
- Celebrity Endorsements with a Twist
- By featuring unconventional celebrity endorsers, companies can differentiate themselves in a crowded market and generate buzz.
Where This Applies
- Fashion
- Fashion brands can partner with drag queens to create unique, collaborative collections that appeal to all types of consumers.
- Beauty
- Beauty companies can leverage drag queen brand ambassadors to reach new audiences and promote inclusive messaging.
- Entertainment
- Entertainment companies can feature drag queens in ads, movies, and TV shows, amplifying their message of inclusion and diversity.
