KFC's Comfort Zone Campaign is Humorous and Hypnotic

 - Jan 19, 2018
References: wk & adweek
KFC is letting consumers know the powerful effects of it's pot pie by releasing a hallucinogenic campaign entitled KFC's Comfort Zone.

The campaign consists of six videos, with each video focusing on an element of personal meditation, mindfulness and affirmation. Both hypnotizing and humorous, these ads were designed to help a consumer forget about the chaos and anxiety of life by slipping into a temporary state of relaxation. According to the agency responsible for this campaign, the intention was to "take listeners on a journey of comfort as they drift in a warm and peaceful sea of steam, floating amidst tender chicken and veggies, enveloped by a golden, flaky crust."

To accompany the trippy visuals, each ad features a clever name, such as "Space, Time, Pot Pie" or "Be Tender, Like Chicken."