KFC's Singaporean outposts are giving fans a new way to enjoy the chain's famous fried chicken with the launch of a new product called the Shroom ‘N Cheese Pockett.
The new Shroom ‘N Cheese Pockett is the latest toasted wrap to be added to the brand's menu. The new dish consists of a travel-friendly wrap filled with a hot and crispy Zinger chicken fillet, herb-marinated mushrooms, mayonnaise, and melted mozzarella and cheddar cheeses. The wrap is served warm and toasted for a hearty anytime meal that can be enjoyed on the go.
The new Shroom ‘N Cheese Pockett is available a la carte, or as part of a Meal, Box, or Buddy Meal. Find it in stores from June onward.
Image Credit: KFC Singapore
Key Themes Behind This Trend
- Fast Food Wrap Innovation
- There is room for other fast food chains to create their own unique wraps using different ingredients that can be enjoyed on the go.
- Luxury Fast Food Items
- Opportunity for luxury fast food items to be created, using gourmet ingredients to enhance the fast food experience.
- Vegetarian Fast Food Options
- Fast food chains could cater to vegetarian customers and offer vegetarian wraps as an alternative to meat-based wraps.
Where This Applies
- Fast Food Industry
- Fast food chains can make use of existing infrastructure to innovate and create new menu items that appeal to customers.
- Vegetarian Food Industry
- Vegetarian food companies could create products specifically for the fast food market that cater to vegetarian customers.
- Convenience Food Industry
- As more people prioritize convenience, the convenience food market could expand by creating new products that cater to on-the-go customers.
