Toothbrushes incorporate technology to inform consumers about oral health
Implications - Toothbrushes are integrating various types of technology to better inform consumers about their oral care habits and needs. This tech serves a key role in enabling consumers to track their progress and keep them informed about their health, which especially appeals to consumers who take more proactive and preventative approaches to their health and wellness.
Workshop Question - How can your brand use technology to inform consumers about their own lifestyle?
Trend Themes
1. Connected Toothbrushes - Toothbrushes are integrating various types of technology such as cameras, Bluetooth, sensors to help improve the overall brushing experience.
2. Gamification of Oral Care - Devices that incorporate AR technology and games are helping to promote healthy oral care habits and practices for both kids and adults.
3. Personalized Oral Care - AI technologies and accompanying smartphone apps help track daily brushing patterns, offer real-time feedback and create personal care plans.
Industry Implications
1. Dental Care - Healthcare professionals and providers can leverage these advancements to offer improved and more effective oral care routines to patients.
2. Consumer Electronics - Consumer brands can incorporate these tech-centric trends into their products and services to create truly personalized and unique experiences.
3. App Development - The market for oral care apps presents new opportunities for innovation in app design, development, and functionality.
