Category
Lifestyle
Assisted Choices
Trend cluster
Category
Avo
Flavor
Avocados are infused into beverages in a way that highlights them as a primary flavor.
2.2
Trend score
Trend
What is the Avo Flavor trend?
Avo Flavor: Rather than simply being nutritious, texture-enhancing bases, avocados are being highlighted as the primary flavors in beverages made with them. This shift indicates a continued evolution of consumers' perception of the standard avocado, from its use as a nutritious item to its social infamy – coupled with craft beverage culture in which novelty is often prioritized.
Trend themes
Themes within the Avo Flavor trend
Three behaviours holding the trend together01
Avocado as primary flavor
Avocados are being highlighted as the main flavors in beverages and cocktails, signaling a consumer shift from its use as a nutritious item to novelty craft beverages.
02
Unusual ingredient combinations
Consumers are craving unusual ingredient combinations that yield complex flavors and textures, reflected in popular drinks like the salty-sweet Avocado Cocoa Rock Salt and Curra’s avocado margarita.
03
Creamy, healthy cocktails
Cocktails like Bar Mezzana’s Smoothie Moves and Curra’s Avocado Margarita add avocado for a creamy texture and more wholesome ingredients, combining multiple dominant flavors and contrasting them with crunch or sweet-salty mixtures.
Industry implications
What the Avo Flavor trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Companies can experiment with unique ingredient combinations and shift the pure nutritional function of products to create novelty craft beverages favored by consumers.
For
Restaurant Industry
Avocado is no longer confined to side-dishes or basic nutritional elements; restaurants can use it creatively as a dominant flavor or ingredient, establishing an innovative menu.
For
Alcohol Industry
Liquor manufacturers can add avocado to cocktails to bring a creamy but healthier texture, mix multiple dominant flavors, and create new options for popular drinks or holidays.
Workshop question
How can your brand leverage social media crazes in its products, services or campaigns?
Trend signals
Trend signals for Avo Flavor
Trend score 2.2 out of 10, from popularity 31%, activity 27%, freshness 8%.
Popularity31%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Avo Flavor trend
5 featured examples from Aug 19, 2015 to Mar 15, 2018CategoryLifestyle
Cocoa Avocado Drinks
Sharetea's Avocado Rock Salt Cheese Drink is Part Salty, Part Sweet
Chance for beverage companies to create unique and innovative drink recipes.
CategoryLifestyle
Healthy Avocado Margaritas
This Blended Fruit Drink Contains Avocado for Added Creaminess
Opportunity for beverage companies to develop and market unique blended fruit drinks that cater to health-conscious consumers.
CategoryUnique
Avocado-Infused Cocktails
The Terminal Bar Serves an Avocado Cocktail That Prepared Like Tea
Disruptive innovation opportunity: Mixologists and bartenders can leverage innovative ingredient combinations to attract customers and differentiate their establishments.
CategoryLifestyle
Creamy Avocado Cocktails
Bar Mezzana's Avocado Toast Cocktail Has Kale and Spiced Breadcrumbs
Bars and restaurants can create unique avocado-based cocktails, such as the Smoothie Moves cocktail, to attract customers looking for new and exciting drinks.
CategoryLifestyle
Avocado Margarita Recipes
This Homemade Creamy Cocktail is a New Take on a Cinco de Mayo Drink
The food and beverage industry can explore new product offerings and menu additions that incorporate avocado-based cocktails.
