The MYAR Brand Recovers Military Apparel for Contemporary Use

 - Jan 30, 2018
References: myar.it
MYAR offers customers authentic military streetwear that is "decontextualized from its origin, but with respect to its history." The brand's designs are rugged, functional and style-enduring heritage pieces from post World War II. Delving into its passion for vintage army gear, MYAR's name is an anagram for ARMY.

Each garment is tailored and carefully repurposed for modern use. Through breathing second life into recovered classics, MYAR actively plays a role in the promotion of sustainability practices and recycling. The functionality, comfort and historic significance of the garments is preserved as the authentic military streetwear is transformed by modern design interpretations. MYAR channels the unique value and sense of belonging, contained within the military service, and seeks to bring it to the street.