The recently unveiled 'BAPE x READYMADE AW21' collection boasts a wide range of military-inspired garments dressed in BAPE's signature graphics. The launch of the new capsule is the third time these two brands have teamed up.
Most recently, READYMADE, a brand known for reworking second-hand garments, had partnered with BAPE on a colorful, graphics-heavy collection in June. Now, the two Japanese labels have worked to reimagine the military uniform. The collection presents a new version of the 'BAPE x READYMADE' down jacket, which is delivered in an army-green colorway and covered in eye-catching graphics and patchwork.
Other items in the collection include cargo pants, a clutch bag, and even a 'BABY MILO' plush doll made from vintage military fabrics.
Image Credit: A Bathing Ape
What's Driving This Trend
- Military-inspired Streetwear
- The fusion of military aesthetics and streetwear offers an opportunity for disruptive innovation in the fashion industry by creating a unique style that appeals to a wider audience.
- Sustainable Streetwear
- The use of second-hand garments and vintage military fabrics in streetwear presents an opportunity for disruptive innovation in the fashion industry by providing a more sustainable approach to fashion design and production.
- Collaborative Streetwear
- Collaboration between established streetwear brands presents an opportunity for disruptive innovation in the fashion industry by combining their unique styles to create something new and appealing to a wider audience.
Who This Affects Most
- Fashion Industry
- The combination of military aesthetics and streetwear presents an opportunity for disruptive innovation in the fashion industry by creating a new style that resonates with consumers.
- Sustainable Fashion Industry
- The use of second-hand garments and vintage military fabrics in fashion design presents an opportunity for disruptive innovation in the sustainable fashion industry by reducing waste and promoting conscious consumption.
- Toy Industry
- The use of vintage military fabrics to create a 'BABY MILO' plush doll presents an opportunity for disruptive innovation in the toy industry by creating unique and eco-friendly toys.
