Arnar Már Jónsson Unveils Its Expansive Fall/Winter 2022 collection
Niko Pajkovic — January 21, 2022 — Fashion
References: arnarmarjonsson & hypebeast
Arnar Már Jónsson, a men's fashion label specializing in techwear, has unveiled the Fall/Winter 2022 collection. The expansive assortment of high-tech pieces sees the brand offering its most fully-developed take on outdoor wear since its launch in 2017.
For the new collection, the brand was involved in every step of development thanks to its close relationship with its Italian factory. As a result, the brand's designers were able to influence every step in the production process, allowing them to focus on unique textile combinations that perfectly capture the Arnar Már Jónsson aesthetic.
Standout items in the collection include a 100% waterproof puffer jacket, marled knitwear sweaters, winterized tracksuits, and a variety of cropped outwear pieces. Interestingly, despite the collection's obvious techwear leaning, several of the pieces incorporate corduroy, such as the tracksuits and trousers.
Image Credit: Arnar Már Jónsson
For the new collection, the brand was involved in every step of development thanks to its close relationship with its Italian factory. As a result, the brand's designers were able to influence every step in the production process, allowing them to focus on unique textile combinations that perfectly capture the Arnar Már Jónsson aesthetic.
Standout items in the collection include a 100% waterproof puffer jacket, marled knitwear sweaters, winterized tracksuits, and a variety of cropped outwear pieces. Interestingly, despite the collection's obvious techwear leaning, several of the pieces incorporate corduroy, such as the tracksuits and trousers.
Image Credit: Arnar Már Jónsson
Trend Themes
1. Artisanal Techwear - Fashion brands can incorporate artisanal techniques to create unique techwear that captures their brand aesthetic.
2. Close Factory Relationships - Developing a close relationship with a factory can allow designers to have a greater influence on the production process and create more fully-developed collections.
3. Hybrid Materials - Using unique textile combinations such as corduroy in techwear pieces can add a new dimension to the design and functionality of the garment.
Industry Implications
1. Fashion - Fashion brands can leverage artisanal techniques and hybrid materials to create disruptive techwear collections.
2. Manufacturing - Manufacturing companies can focus on building strong relationships with fashion brands to improve production processes and create higher-quality products.
3. Textile - Textile companies can explore unique textile combinations that enhance the functionality and design of technical fabrics for fashion brands.
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