Militaristic-Themed Motorcycle Apparel

YMC and Barbour International Join Forces on a New Capsule

YMC and Barbour International work in collaboration to create a range of motorcycle apparel that stems from a refreshed new perspective. The duo channel militaristic themes for inspiration, as well as classic workwear as well. The capsule is led by three outerwear silhouettes including the Oversized Rider Wax Jacket that has a removable hood and slant pockets.

This is followed by the So Not Up Wax jacket, which is made from waxed cotton, and the Dirt Gang Casual Jacket that has a relaxed silhouette for day-to-day. The rest of the collection is made up of layering options including crewneck sweaters and hoodies that are made from soft cotton. Rounding out the range are sports caps, trousers, and drawstring pouches.

Image Credit: Barbour International

Militaristic-motif Fashion
Opportunity to innovate by combining military themes with different fashion styles to create new, stylish, and unique clothing options.
Collaborative Designs
Innovation potential for more partnerships and collaborations between industry leaders and brands to create fresh and unique products.
Functional Fashion
Opportunity for innovation in creating functional, utilitarian garments with practical uses and purposes.

Industries Being Reshaped

Fashion and Apparel
Opportunity for fashion and apparel companies to explore the motorcycle and streetwear markets through innovative and bold designs.
Collaborations and Partnerships
Potential for collaboration between influential brands, designers and artists in different industries to produce innovative and fresh products.
Outdoor Products and Accessories
Opportunity for creating functional and durable outdoor clothing with modern and stylish design that also incorporate practical features like workplace employees.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 55%
Freshness 14%