Brands curate publicized events or experiences meant to put people to sleep
Implications - The idea of sleeping in public out of pure desire rather than economical need is becoming increasingly common as brands curate pop-ups, experiences, and events that allow people to take naps outside of their homes. The experiential and somewhat taboo nature of such spaces draws consumers in, while giving companies the opportunity to form highly shareable, branded experiences.
Workshop Question - How can your brand create unlikely, memorable experiences for its customers?
Trend Themes
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Publicized Sleep Events — Brands curating publicized sleep events to draw in customers and create highly shareable branded experiences.
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Pop-up Rest Spaces — Creating branded pop-up nap stations with technology-banned sleeping spaces to promote relaxation and brand awareness.
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Experiential Sleep Retail — Innovative experiential sleep retail spaces created to showcase brands offerings with unique themes and affordable costs aiming to help consumers improve their general health.
Industry Implications
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Hospitality Industry — Creating high-end sleep spaces with technology banned and calm environments can improve customer sleeping experience and result in longer stays.
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Retail Industry — Appropriate usage of branded experiential spaces are cost-effective while promoting relaxation and brand awareness simultaneously.
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Concert Industry — Providing a restful experience to be linked with a mattress brand can attract new customers interested in a restful night’s sleep.
