Public Slumber

Brands curate publicized events or experiences meant to put people to sleep

Implications - The idea of sleeping in public out of pure desire rather than economical need is becoming increasingly common as brands curate pop-ups, experiences, and events that allow people to take naps outside of their homes. The experiential and somewhat taboo nature of such spaces draws consumers in, while giving companies the opportunity to form highly shareable, branded experiences.
SCORE 9.3
Popularity
Activity
Freshness
Megatrends
Patterns
156,985 Total Clicks
Jun 15 - Mar 18
Just New and V. Hot
MarketingBusiness
Featured Examples
All-Day Nap Bars - 'Siesta & Go' Rents Beds and Rooms for Catching Up on Sleep
SCORE 8.8
This Year and V. Hot 10,477 Clicks Pub: Jul 1, 17
All-Day Nap Bars
'Siesta & Go' Rents Beds and Rooms for Catching Up on Sleep
‘Siesta & Go’ is a permanent new nap bar in Spain that makes it possible for tired people to catch up on their sleep as needed and return to their daily duties feeling revived and... [More]
Turnkey Experiential Retail Spaces - thisopenspace Launched the 'Sleepover' Concept Store in Toronto
SCORE 8.9
This Year and V. Hot 3,906 Clicks Pub: Oct 17, 17
Turnkey Experiential Retail Spaces
thisopenspace Launched the 'Sleepover' Concept Store in Toronto
thisopenspace is a real estate technology start-up that offers brands a space to showcase their offerings in unique concept stores that suit particular themes. As thisopenspace only charges brands... [More]
Branded Sleep-Inducing Concerts - This Concert Hall Was Filled with 150 Beautyrest Beds
SCORE 9.2
New and V. Hot 199 Clicks Pub: Mar 15, 18
Branded Sleep-Inducing Concerts
This Concert Hall Was Filled with 150 Beautyrest Beds
Music and relaxation have always gone hand-in-hand, but the English composer Max Richter took this concept one step further during his eight-hour SXSW performance, in which the 150 audience members... [More]
Pop-Up Napping Stations - The Nap Station Was an Interactive Marketing Tactic by the Brand eve
SCORE 7.9
This Year and Hot 2,946 Clicks Pub: May 9, 17
Pop-Up Napping Stations
The Nap Station Was an Interactive Marketing Tactic by the Brand eve
The brand eve is known for its self-described “revolutionary mattress” that claims to distribute pressure evenly, support the back, and offer a generally relaxing sleep. In order to... [More]
Group Napping Hammocks - London's Sleeperie Encourages Adults to Catch Up on Sleep in Public
SCORE 5.7
Warm 3,558 Clicks Pub: Jun 9, 15
Group Napping Hammocks
London's Sleeperie Encourages Adults to Catch Up on Sleep in Public
Many of the physical objects that are designed to support this activity are reserved for private spaces, meaning that sleep in public is often discouraged. Despite this, insomnia and other sleep-... [More]
Interactive Mattress Pop-Ups - Silent Night's 'Studio Out the Box' Invites People to a Dreamworld
SCORE 7.3
Warm 2,975 Clicks Pub: Dec 9, 16
Interactive Mattress Pop-Ups
Silent Night's 'Studio Out the Box' Invites People to a Dreamworld
Mattress retailer ‘Silent Night’ recently launched a dream-focused interactive event called ‘Studio Out The Box’ in Shoreditch, London. At the event, people have the chance... [More]
Quantcast