South Korean firm Studio GAON designed the 'House in Sang-an,' a contemporary home located in Hoengseong County.
The clients were a young couple who wanted their place of residence to reflect their easygoing, outdoorsy lifestyle. Responding to their needs, the Seoul-based studio outfitted the home with a meditation garden, home cinema and a kitchen that offers gorgeous views of the surrounding mountains.
The house is arranged to feel almost like a campground, in which the occupants are free to ride their bikes or take a nap in a hammock, but are also equally as able to pop into the kitchen for a bite to eat, or meander into the lounge-turned-cinema to enjoy a film. Overall, the house is optimized to ensure the "pleasure or delight" of anyone living in it.
Key Themes Behind This Trend
- Campground-inspired Residences
- Opportunity for architects and designers to explore creating living spaces that combine indoor and outdoor features to meet the needs of a young, active demographic
- Outdoor-centric Living
- Opportunity for developers to create urban environments that offer a lifestyle that is heavily focused on outdoor spaces and activities
- Eco-friendly Homes
- Opportunity for architects and builders to design and construct sustainable, energy-efficient homes that are in harmony with their natural surroundings
Where This Applies
- Real Estate
- Opportunity for real estate developers and agents to identify, market and sell this type of outdoor-focused living to an audience of young, active home buyers
- Home Improvement
- Opportunity for manufacturers and retailers to produce and sell outdoor furniture, lighting and decor that blends with the natural environment and enhances the outdoor living experience
- Architecture and Design
- Opportunity for architects and designers to create environmentally friendly and sustainable camp-inspired residences that reflect the needs and lifestyles of young, urban clientele
