Dreams and Mumsnet are Collaborating on a Co-Branded Mattress
Laura McQuarrie — February 8, 2018 — Art & Design
References: mumsnet & campaignlive
Parenting resource website Mumsnet and bedding brand Dreams are now teaming up to create a co-branded mattress that specifically targets the needs of sleep-deprived parents and parents-to-be. The partnership began with a survey conducted with 2,000 Mumsnet users, as well as insights collected from a small group of users and influencers. As the mattress is set to respond to the concerns of parents, a small group of consumers was invited to the Dreams Bed Factory for a look into the mattress-making process.
At the end of April, the two mattresses will be available to purchase through Dreams. As a good-quality sleep sets the foundation for a positive day, the co-branded mattress designs will prioritize comfort, practicality and affordability for families.
The mattress industry has recently experienced a revival through everything from dynamic marketing campaigns to innovative products that simplify delivery and allow for greater customizations to be made by the end user.
At the end of April, the two mattresses will be available to purchase through Dreams. As a good-quality sleep sets the foundation for a positive day, the co-branded mattress designs will prioritize comfort, practicality and affordability for families.
The mattress industry has recently experienced a revival through everything from dynamic marketing campaigns to innovative products that simplify delivery and allow for greater customizations to be made by the end user.
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