Parenting resource website Mumsnet and bedding brand Dreams are now teaming up to create a co-branded mattress that specifically targets the needs of sleep-deprived parents and parents-to-be. The partnership began with a survey conducted with 2,000 Mumsnet users, as well as insights collected from a small group of users and influencers. As the mattress is set to respond to the concerns of parents, a small group of consumers was invited to the Dreams Bed Factory for a look into the mattress-making process.
At the end of April, the two mattresses will be available to purchase through Dreams. As a good-quality sleep sets the foundation for a positive day, the co-branded mattress designs will prioritize comfort, practicality and affordability for families.
The mattress industry has recently experienced a revival through everything from dynamic marketing campaigns to innovative products that simplify delivery and allow for greater customizations to be made by the end user.