Last December, Australia's same-sex marriage laws were approved, and to celebrate Skyy Vodka introduced a new rainbow-clad pre-mixed can called the Skyy Vodka Yyes.
Each one of these cans feature a pull-tab that resembles an engagement ring as according to Nicole Stanners, Skyy Vodka's marketing director, "We are incredibly proud to celebrate marriage equality in Australia with the launch of the new Skyy Vodka Yyes can, especially if it’s encouraging loved up Aussies to get hitched!"
In addition to celebrating same-sex marriage, the vodka drink brand will donate $1 from the sale of each can to the Just Equal Organization - a group that supports the Australian LGBTQ+ community. The limited-edition packaging will be sold in Australia until March 31st.
Image Credit: Skyy Vodka
Equality Celebrating Vodka Drinks
More Stats +/-
Inclusive Ad Campaigns
Anti-Bullying LGBTQ Campaigns
Same Sex Dad Blogs
Edible Banana Peels
Haute Couture Brides