Provocative Streetwear Accessories

ALYX Created a Reworked Choker Necklace for Fall/Winter 2018

The Fall/Winter 2018 collection by ALYX features tailored and assertive utilitarian silhouettes with bondage-like streetwear accessories. The Ready-to-Wear offering features stylish full-zip trench coats, cotton pink puffer jackets, straight-cut jeans and belted long-sleeve dresses. The overall aesthetic of the Fall/Winter 2018 capsule is gender ambiguous.

The spotlight is not set on the elegant outfits, however, but rather on the assertive dominance of the accompanying streetwear accessories. Among militant utility clips on hats and jewelry is the roller coaster choker—which Highsnobiety calls "a perfect interpretation of [the brand's] classic belt from a few seasons ago."

The overall darkened colorway of the ALYX Fall/Winter 2018 capsule, as well as the accompanying streetwear accessories, is skillfully broken up by hits of red, orange, pink and blue.

Utilitarian Silhouettes
Opportunity to create innovative and functional clothing designs with utilitarian elements.
Bondage-like Accessories
Potential for creating edgy and provocative accessories inspired by bondage aesthetics.
Gender Ambiguous Fashion
Opportunity to design and market gender-neutral clothing that appeals to a diverse customer base.

Who This Affects Most

Fashion Design
Potential for fashion designers to incorporate utilitarian elements and bondage aesthetics into their collections.
Accessories
Opportunity for accessory designers to create edgy and provocative items influenced by the bondage aesthetic.
Gender-neutral Clothing
Potential for brands to tap into the growing demand for gender-neutral fashion by creating inclusive and diverse clothing lines.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 62%
Freshness 8%

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