Targeted Masking

Single use eye masks soothe and de-puff the undereye

Implications - For many consumers, targeted eye masks that soothe the skin and reduce puffiness simultaneously deliver an experiential moment to indulge in self-care. To accommodate the growth of the face mask market, brands are diversifying their offerings by targeting specific value props. Products like targeted eye masks cater to the consumer desire for customized personal routines.

Workshop Question - In a highly saturated market, how does your brand distinguish its offering?
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,633 Total Clicks
Dec 17 - Mar 18
This Year and Untested
Featured Examples
Soothing Undereye Masks - YES TO's '2-Step Single Use Eye Kit' Soothes with Cucumbers for the Eyes
SCORE 5.1
This Year and Warm 260 Clicks Pub: Dec 28, 17
Soothing Undereye Masks
YES TO's '2-Step Single Use Eye Kit' Soothes with Cucumbers for the Eyes
Slices of cucumbers for the eyes have been long used to reduce the appearance of dark circles, as well as water retention, puffiness and swelling. Cucumber is a key ingredient in many of YES TO’... [More]
All-Natural Undereye Treatments - Honest Hazel's Eye Gels are Powered by Cactus Collagen and Aloe
SCORE 3.8
This Year and Mild 166 Clicks Pub: Dec 28, 17
All-Natural Undereye Treatments
Honest Hazel's Eye Gels are Powered by Cactus Collagen and Aloe
Honest Hazel’s Eye Gels are an all-natural undereye treatment that helps to instantly hydrate and refresh tired eyes, as well as reduce the appearance of puffiness, dark circles and fine lines.... [More]
Rejuvenating Eye Masks - Estee Lauder's Eye Masks Seek to Promote a Youthful Appearance
SCORE 3.3
This Year and Mild 89 Clicks Pub: Mar 16, 18
Rejuvenating Eye Masks
Estee Lauder's Eye Masks Seek to Promote a Youthful Appearance
Estee Lauder’s eye masks are infused with the the brand’s Advanced Repair technology and their ChronuluxCB’s formula, which contains potent ingredients that enhance and speed up... [More]
Sake-Based Eye Masks - Boscia's Eye Masks Target Bags, Moisture Loss, and Fine Lines
SCORE 2.5
This Year and Untested 62 Clicks Pub: Mar 16, 18
Sake-Based Eye Masks
Boscia's Eye Masks Target Bags, Moisture Loss, and Fine Lines
Boscia’s eye masks aim to improve the appearance of skin under the eyes by brightening, moisturizing, and de-puffing the area. Called the Sake Brightening Hydrogel Eye Masks, the products... [More]
Puffiness-Targeting Eye Patches - Guerlain's Eye Patches Treat the Skin Around the Eyes
SCORE 2.3
This Year and Untested 58 Clicks Pub: Mar 16, 18
Puffiness-Targeting Eye Patches
Guerlain's Eye Patches Treat the Skin Around the Eyes
Beauty brand Guerlain offers skin treatments called Super Aqua Eye Patches, which were made to be intensely hydrating. The treatments have a cooling effect due to their gel base, which works to... [More]
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